Progressive Grocer

MAR 2017

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80 | Progressive Grocer | Ahead of What's Next | March 2017 of organic produce so they can communicate that to customers in stores," affirms Velazquez de León. e company offers POP materials to help retailers and buyers educate sales teams and customers about the benefits of GROW organic bananas. On-trend Tastes When it comes to the country's hottest vegetable trends, beets, artichokes and Brussels sprouts are gracing restaurant menus from coast to coast. With an eye on trending tastes, Ocean Mist Farms, in Castroville, Calif., launched its Ocean Mist Organic brand in 2015. "Demand for organic produce continues to grow and is a key indicator for why Ocean Mist Farms includes organic production in our strate- gic plan," says Diana McLean, director of mar- keting for Ocean Mist, which has grown organic artichokes since 2004. Ocean Mist's most recent additions to its organic line include Gold Beets and Romaine Hearts. "Romaine Hearts continue to be a top seller, and the demand for Brussels sprouts, asparagus and spinach are on the rise," notes McLean, who sees sales of these items driven by consumers seeking to replicate at home what they experience dining in trendy restaurants. Organic Salad Tradition When Fresh Express Inc., in Salinas, Calif., Fresh Food Produce Giorgio Fresh Co. 347 June Avenue, Blandon, PA 19510 800.330.5711 | Equal Opportunity Employer Giorgio organic mushrooms are America's favorite. We harvest our mushrooms from a fully organic environment and they are organic certified by PCO (Pennsylvania Certified Organic) and the USDA. We also offer a lineup of organic mushrooms to fit every taste, from white and baby bella to Shiitake, Portabella, Maitake and more. Our organic mushrooms harvest big sales. you can't pick a better partner than decided to expand its salad line to include organic salad kits, tradition was top of mind. "Consumers are demanding prod- ucts in the organic segment that have been available in the conventional segment for years," asserts Michael Golderman, Fresh Express market- ing brand leader. Specifically, this means products like organic chopped kits and complete bowls. Knowing that Caesar is the top-selling kit in the value-added salad category, ranch is the overall best-selling salad dressing, and bal- samic vinaigrette is the No. 1 organic salad dressing, Fresh Express took an educated guess that its recently introduced organic kits and chopped salads would be a hit. e line of Organic and Chopped Kits consists of Classic Caesar, Pomegranate Cranberry, Sweet Dijon Onion, Sunflower Ranch, Balsamic Vinaigrette and Asian Sesame Ginger. "Organic has gained four share points since 2012 — going from 20 percent of value-added salads to 24 percent," notes Golderman. "Or- ganic value-added salad blends has been a $1 billion-plus business for three years in a row." PG

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