Progressive Grocer

MAR 2017

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62 | Progressive Grocer | Ahead of What's Next | March 2017 Is the Price Right? is more tempered view of the category perhaps arises from actual performance over the past year. During that time, 39.2 percent of respondents saw seafood sales rise, while the majority — 52.9 percent — observed no change and 7.8 percent experienced a sales decline. By contrast, in the previous year, 44 percent saw seafood sales grow, 52 percent said they remained the same and only 4 percent logged a decrease in sales. One key reason for this is price, with respon- dents citing it as a factor in the department's slower sales. When asked how prices affected the section's sales, one respondent noted "a downward slide in certain areas of higher-price … fish," while others observed that "seafood sales have been down due to higher prices," and that "seafood retails are lower" as a result. Another respondent, although acknowledging that "higher prices on some variet- ies of fish have resulted in decreased sales or trading off to less expensive fish," and that "foreign seafood, especially [from] China, has fallen," also observed that "demand [for] U.S.A., Alaska, Canada [and] Gulf of Mexico country-of-origin [seafood] has increased, no matter the price." is indicates there's a segment of loyal consumers willing to pay more for seafood they deem superior. Shrimp, thanks to an average retail price decline of 8.9 percent, drove total fresh seafood volume, according to Nielsen for the 52 weeks ending Dec. 31, 2016, while crustaceans in general also posted high volume increases from Methodology Progressive Grocer 's Retail Meat & Seafood Review survey was fielded by electronic and telephone interviews in December 2016 to supermarket retailers involved in the meat/seafood category. A total of 100 responses are included in these results. Fifty-three percent of respondents represent chains, while 47 percent are independent operators. By region, 32 percent are from the South, 30 percent from the Midwest, 21 percent from the Northeast and 17 percent from the West. By title, 46 percent are meat/ seafood executives, category man- agers and buyers; 42 percent are store-level department managers and store managers; and 12 percent are from the c-suite. Among these respondents, the meat/seafood department averages 19.6 percent of their total store sales. 2017 Retail Seafood Review The World Standard For Destratification

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