Progressive Grocer

MAR 2017

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40 | Progressive Grocer | Ahead of What's Next | March 2017 Store of the Month Harvest Market, Champaign, Ill. and brings it straight to me Wednesday," he says. "I have the freshest basil right off the plant that I can get." Foodies Should Apply e commitment to fresh prepared products also required Harvest Market to change how it hires staff. An interest in food and a willingness to share knowledge became more important than it might be in a typical supermarket. "e culinary conver- sation here is so much greater than the other stores I've been a part of," enthuses Tim Fink, VP fresh product. "As customers get in here, they experience it; they recognize that we have people that are into food, know how to prepare food and want to talk about food." "All of our associates have to believe that they're on a mission here — this is not a grocery store," Niemann says. "is is a mission that we're on to help our customers and provide that information, that interest and that passion for food." PG Connecting Through Social Media Harvest Market, in Champaign, Ill., is a new concept from Niemann Foods that's focused on connecting customers with their food through the supermarket. To connect shoppers to the store, the company is largely using social media to get out its message. The store doesn't use advertis- ing in the traditional way that most supermarkets do — no weekly ads in local newspapers (fliers are printed and available in store with weekly specials); instead, social media plays that role. "This store lives and dies in social media, because that's how the stories really get told," says Rich Niemann Jr., president and CEO of Quincy, Ill.- based Niemann Foods. Ron Cook, VP/director of marketing, notes that the company started spreading the word about the new store several months in advance of its debut. "We introduced what we were doing two months before we opened, and we had 5,000 people in our community already engaged with our local brand that were talking about it," he adds. The store also is recruiting its suppliers to spread their own messages via social media. "As they're harvesting wheat or corn, we're filming that and posting it to our site," Cook says. "It's talking to our customer and saying, 'This is what we're doing. We're a part of the story.'" Sin G le F ile The store introduced a checkout concept in which customers wait in a single line and are called to the next available cashier through an automated system. EXECUTIVE DIRECTOR ACADEMY OF FOOD MARKETING Saint Joseph's University, located in Philadelphia, is currently recruiting for an Executive Director for Academy of Food Marketing. The Executive Director will be responsible for the management of all aspects of the Academy of Food Marketing and the Food Marketing Educational Foundation Fund, student placement, student recruitment, cooperative education program, and scholarship allocation for over 200 food marketing majors. Scholarship funds come from an internal endowment held in trust by Saint Joseph's for the Academy and funds raised outside the university on an annual basis. The Academy is self-funding and the Executive Director will be responsible for the fundraising operations to sustain the program. Qualified candidates must possess a Bachelor's Degree in Food Marketing or Business or a closely related field of study, Master's Degree Preferred; 10 years administrative, marketing or sales experience in the food industry; 10 years in supervisory capacity; and intimate knowledge of the make-up and structure of the food industry, and a broad scope of industry networking/ relationships and connections. For a complete description of position responsibilities, benefits information and to apply, please visit our website at; click on Employment and follow the instructions. All applications must be submitted on-line through the employment site. Saint Joseph's University is a private, Catholic, Jesuit institution and expects members of its community to be knowledgeable about its mission and to make a positive contribution to that mission. Saint Joseph's University seeks to recruit, develop and retain a talented and diverse workforce. EOE M/F/D/V

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