Progressive Grocer

MAR 2017

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This Snacking Moment Gives Snackers Permissible Options in the Products They Love O V E N B A K E D N O T F R I E D • New Ritz Crisp & Thin will help drive new users to the category via the thin & crispy occasion.¹ • 79% Purchase interest across both fl avors tested!² • 28% Incremental to salty snacks³ Sources: 1 IPSOS Brands Live Equity Tracking EDD Wave Nov 2015, 2 Mondelēz International RITZ Crisps CLT Report March 2016, 3Mondelēz International Bases RITZ Crisps Snapshot March 2016. enlarged to show detail © Mondelēz International group Mondelēz International Snack Portfolio Now Live

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