Progressive Grocer

MAR 2017

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Front End Market Intelligence By The Numbers Shelf Stoppers Dressings, Salads and Prepared Foods To T al dressing, salad and prepared food sales reached $6.7 billion in T he pas T year (52 weeks ending Dec. 31, 2016) 20 | Progressive Grocer | Ahead of What's Next | March 2017 $3,000,000,000 2,500,000,000 2,000,000,000 1,500,000,000 1,000,000,000 500,000,000 0 52 Wks - W/ e 12/31/16 52 Wks - W/ e 01/03/15 52 Wks - W/ e 01/04/14 52 Wks - W/ e 01/05/13 r efrigera T ed Meals s alad d ressings r efrigera T ed s and W iches Mayonnaise l unch c o M bina T ions "There's opportunity across the store to appeal to consumers' diverse health-and-wellness considerations, especially via prepared foods in the deli section. Taking a look at categories like prepared sushi or lunch combination kits, we see strong sales growth at 17 percent and 13 percent, respectively, for 2016. The store perimeter has largely benefited from consumers' demand for more healthful foods. r efrigerated and prepared meals appear to be meeting consumer needs on both the fronts of convenience and wellness." — n ielsen V p c onsumer i nsights Jordan r ost Demographics d eli consumers within the $100,000-plus income bracket spend 30 percent more than their expected share on deli products, in proportion to their relative incidence in the u . s . population. d eli consumers within the less-than $20,000 income bracket spend 39 percent less than their expected share on deli products, in proportion to their relative incidence in the u . s . population. 26% say it's price 25% say it's taste 20% say it's convenience What a re the Top i nfluencers of a merican p urchase d ecisions for p repared Meals? Source: n ielsen g lobal r etail- g rowth s trategies s urvey, Q3 2015 Top 5 d ressing, s alad and p repared f ood c ategories Top co M ple M en T ary produc T s Cross-merchandising Candidates Pro D uct In D ex b reakfast f ood 112 d esserts, g elatins and s yrups 110 p asta 110 c ereal 109 c heese 109 Source: n ielsen

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