Progressive Grocer

MAR 2017

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March 2017 | progressivegrocer.com | 15 Slimming Refreshment Losing weight while feeling great is the dream of many consumers, and Celsius has added a few varieties to its line of beverages that do just that, including Pineapple Coconut (noncarbonated), Watermelon Berry (noncarbonated) and Sparkling Grapefruit. With Celsius' proprietary MetaPlus formula that combines green tea with EGCG, ginger and guarana seed, the beverages turn on thermogenesis, a process that boosts the body's metabolic rate. Drinking Celsius beverages prior to fitness activities is said to energize the body, accelerate the metabolism, and burn body fat and calories. The beverages are kosher, non-GMO, certified vegan and gluten-free, and contain 0 grams of sugar. Each 12-ounce can has an SRP of $2.49. www.celsius.com Boosts for Now — and Later With Americans' busier-than-ever schedules, beverages that give longer- lasting energy boosts are critical to getting through the day. Avitae USA LLC's Zum XR by Avitae line of lower-calorie energy drinks features time- release beads with caffeine that provide long-term energy to imbibers. The all-natural beverages offer an initial caffeine boost equivalent to that from one-and-a-half cups of coffee (125 milligrams) before the beads slowly release another boost of the same strength. The drinks contain 70 calories per can and come in three flavors: Orange, Mixed Berry and Lemon Lime. The line's SRP is $2.99 per 12-ounce PET can. http://goavitae.com Easy Tea-sy The tea category is expected to enjoy strong, continuous growth in the coming years, driven by interest in the beverage's health benefits and convenient options. Made from organic whole tea leaves, Pique Tea Crystals answer that interest, containing no sugar, artificial flavors or artificial preservatives, and instantly dissolving in cold or hot water. The crystals are made using a slow-brew process that extracts the fresh flavor and natural antioxidants from the leaves, and come in the following varieties: Organic Jasmine, Organic Earl Grey, Organic Sencha, Organic English Breakfast, Organic Mint Sencha and an Organic Variety Pack with all flavors. The crystals' SRP range is $7.34-$7.99 per pack, each of which contains 14 single-serve sachets. www.piquetea.com Bringing Water to Life Americans in 2016 were projected to purchase, for the first time in a while, more water than carbonated soft drinks, showing a growing interest in pushing aside sweetened, caloric beverages for natural refreshment and replenishment. Just because it's water, however, doesn't mean it has to be boring: PepsiCo's new Lifewtr premium bottled water fuses creativity and design with hydration. The purified water is pH-balanced, with electrolytes added for taste, and packaged in a bottle that serves as a canvas for art and design, featuring rotating label motifs created by emerging artists, including mural artist Momo, transatlantic duo Craig & Karl, and large-scale artist Jason Woodside. The SRPs are $2.06 per 700-milliliter bottle and $2.70 per 1-liter bottle, with the former topped by a convenient sports cap. https://www.lifewtr.com Make Me a Matcha Naturally energizing products are in vogue right now with busy but health-conscious consumers, so Ito En's Matcha Love Sweetened Matcha Green Tea Powder Mix comes to market at just the right time. A convenient way to enjoy the flavor and energy boost of coffee-shop matcha lattes, the mix is made with a pure blend of 100 percent Japanese matcha and sugar, so that each scoop boasts the rich, savory taste of matcha with just the right touch of sweetness. The product retails in resealable 8-ounce packages with an SRP range of $12.99-$14.99 each. www.matchalove.com

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