Progressive Grocer

MAR 2017

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14 | Progressive Grocer Beverage Supplement | Ahead of What's Next | March 2017 On-the-go Aloe Now available for health-and wellness-minded consumers who identify with the "beauty from within" mindset, Aloe Gloe is an organic aloe water that comes in four flavors: Crisp Aloe, Coconut, Lemonade and White Grape. The beverage is considered part of the enhanced-ingredient water category. The Venturing & Emerging Brands unit of Coca-Cola obtained a minority equity stake in Aloe Gloe in June 2016. Aloe Gloe is available in 15.2-fluid- ounce bottles with an SRP of $2.49 each. Fruity and Floral Freshness takes center stage as Blossom Water LLC combines fruit and floral botanicals in its namesake all-natural essence water. Available in four flavors — Lemon Rose, Plum Jasmine, Grapefruit Lilac and Pomegranate Geranium — the beverages contain 45 calories and 11 grams of sugars per 16-ounce bottle, and are free from fat and sodium. The SRP is $1.99 per bottle. Natural Energy Today's on-the-go, health-conscious consumers are looking for ways to get a little more energy and refreshment without all of the calories and artificial ingredients in many carbonated soft drinks (CSDs). In response, Zevia, a manufacturer of zero- calorie, stevia-sweetened CSDs, has added Energy and Sparkling Water to its lineup. Available in three flavors — Mango Ginger, Raspberry Lime and Grapefruit — the Energy line contains 120 milligrams of natural caffeine from coffee extract, and no additional supplementation. The SRP is $1.99 per 12-ounce slim can. The Sparkling Water line, meanwhile, is slightly sweet and comes in Lime, Blackberry, Cucumber Lemon and Mandarin Orange flavors, with an SRP of $5.99 per 8-pack of 12-ounce cans. Both lines are Non-GMO Project-verified. Light and Leafy Americans are trying to pack more veggies into their diets. These juices aren't always refreshing, however, which can make drinking them more of a chore than a pleasure. Expanding on its Green Lemonade flavor, organic cold-pressed juice manufacturer Daily Greens has launched the Green Ade line, comprising four flavors: Watermelon-Hibiscus Ade, Lime-Basil Ade, Jicama-Blue Majik Ade and Orange-Turmeric Ade. Highlighted in all flavors are some of the most nutrient-dense algae-based superfoods, including chlorella and Blue Majik spirulina, with each of these "green" superfoods packing more than 65 nutrients. The beverages have just 20 to 40 calories each and 7 grams of all-natural sugar or less. Pricing is at the retailer's discretion. Vinegar Vigor Drinking vinegars are said to promote good gut health, and Live Beverages has entered the category with four flavors of ready-to-drink vinegars under its Live Sparkling brand: Tart Cherry, Concord Grape, Pomegranate & Elderberry, and Blueberry & Ginger. Each 12-ounce bottle contains 2 tablespoons of raw, unprocessed apple cider and coconut vinegars, and is blended with organic fruit juice and water. Effervescent, refreshing and guilt-free at only 2 to 3 grams of sugar per serving, these vinegars aspire to be part wellness tonic, part tart refreshment and part "cure what ails ya." The SRP is $2.59 per bottle. New Products

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