Progressive Grocer

MAR 2017

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March 2017 | | 13 Natural Hydration Today's busy Americans need to stay hydrated to maintain their packed schedules, and a beverage with a lot of artificial ingredients isn't going to make the cut in their diet, nor will one with a bland flavor. In response, Zola has added a pineapple variety to its 1-liter Tetra Pak coconut water line. The flavor pairs slightly sweet coconut water with pineapple juice, and also includes natural electrolytes, making it naturally hydrating. The not-from-concentrate, no-sugar- added, vegan and gluten-free coconut water comes from only the best-tasting coconuts from Thailand, according to Zola. It contains 410 milligrams of potassium per 8-fluid-ounce serving, and has an SRP of $4.99. Cool Beans Cold-brew coffee is refreshing and trendy right now, which Steep 18 Cold Brew Coffee realized when it recently launched its line of eclectic cold-brew coffee varieties. Sourced only from the highest-quality, 100 percent Arabica beans and then steeped for 18 hours to ensure a smooth, full-bodied flavor without bitterness, the line consists of Breakfast Blend, Colombian, Donut Blend, Guatemalan, Signature and Sumatran varieties. All are packed in 36-ounce aseptic cartons with an SRP range of $4.49-$5.99 each. Some Like It Cold Tea drinking is on a continual rise — not a surprise, considering the health benefits that come from the beverage. And with the trend of cold- brew coffee at its highest, it's no surprise that Pure Steeps has finally added two varieties of cold-brew tea to its Secret Squirrel line of cold-brew coffees: Rwandan Black and Sencha Green. The ready-to-drink organic teas are available in 12-ounce varieties, with SRPs starting at $2.89 per bottle. Natural Recovery A super-challenging workout demands to be followed by a super- hydrating beverage. And considering consumers' current desire for clean ingredient decks, more natural solutions are preferred for replenishing the body's lost nutrients. Body Armor SuperDrink's latest addition, Blackout Berry, provides not only natural ingredients — flavors, sweeteners and electrolyte-rich coconut water — but also the contents needed to recover from strenuous activity, with vitamins A, E, B 6 , B 12 and C, in addition to the electrolytes. Retailing for a suggested $1.49 per 16-ounce bottle, the beverage is made in partnership with star athlete Kobe Bryant. Sweet Treat Americans' love affair with sweet products is as strong as ever, even as they look for more healthful alternatives to satisfy their cravings. Just a drop or two of SweetLeaf Sweet Drops Caramel-Flavored Stevia Sweetener can liven up a variety of products made at home, or it can be added to beverages such as coffee or smoothies for an extra hit of sweetness without any extra calories or unpleasant aftertaste. One 50-milliliter squeeze bottle contains 50 servings of the natural stevia sweetener, which contains only five ingredients and zero calories. The SRP is $3.99 per bottle. New Products

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