Progressive Grocer

FEB 2017

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be a major food trend. at same year, the company launched its Power of Purple campaign. Flash-forward to late 2016, and NBC's "Today," Fortune and Forbes magazines, and Austin, Texas- based Whole Foods Market are all celebrating purple produce as a powerful force in food. Currently, more and more supermarkets are increasing sales of purple produce. Frieda's points to a Southern California retailer that recently created a dynamic display of purple fruits and vegetables, meeting with notable success. e supermarket chain is now rolling out a Power of Purple display featuring purple asparagus, sweet potatoes, cauliflower, passion fruit and more to mul- tiple locations. "Purple is so near and dear to our hearts, so we're really excited that it has credibility now," says Caplan, who adds that purple has been Frieda's signature color for 55 years. Indeed, the Power of Purple trend is so strong that Frieda's expects to be sold out of purple produce by the end of April. When I think of spring produce, I think crunchy vegetables, Brussels sprouts, asparagus and radishes." —Karen Caplan, Frieda's Specialty Produce February 2017 | | 91 This April/May, 500+ food retailers, manufacturers & technology solution providers will convene at the Paradise Point Resort and Spa in San Diego. Join us for idea-stimulating education, interactive exhibits & relationship-building opportunities. April 30 – May 2, 2017 • San Diego, CA Paradise Point Resort & Spa April 30 – May 2, 2017 • San Diego, CA Connect. Transform. Deliver.

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