Progressive Grocer

FEB 2017

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merchandised vertically or horizontally to offer retail- ers more flexibility when resetting the category." Jacksonville Fla.-based Beaver Street Fisheries is set to launch a Wild Caught American Shrimp line. "Frozen seafood trends are on the rise, and Millennials' tastes and demands are driving much of the innovation in the category," says Marketing Director Bluzette Carline. Additionally, brands are touting innovative formats. Conagra's P.F. Chang's brand, for example, introduced a line of family-size skillets in January. Grecian Delight Foods, in Elk Grove Village, Ill., will soon offer new Opaa! Gyro Kits made with no artificial preservatives, flavors or colors, available in single-serve and multipacks of pita, beef/lamb or chicken gyros, and Greek-yogurt-based tzatziki. "Convenience continues to be king for shoppers, with the caveat that the food must feel authentic and be on-trend," observes David Gacom, EVP of supply chain, retail sales and marketing. e Juneau-based Alaska Seafood Marketing Institute is working to educate consumers about frozen seafood by developing a series of Cook It Frozen! tips. "e objective of the program is to provide retailers and seafood buyers with an easy- to-execute program that Convenience continues to be king for shoppers, with the caveat that the food must feel authentic and be on-trend." —David Gacom, Grecian Delight Foods will offer opportunities to grow seafood sales and educate consumers about cooking Alaska sea- food," explains Linda Driscoll, retail marketing manager, adding that frozen seafood is one of the fastest-growing retail seafood categories. Of the overall market, Chicago-based market research firm IRI reports that sales of frozen din- ners/entrées have reached more than $8.67 billion, a 0.12 percent increase from December 2015 to December 2016.

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