Progressive Grocer

FEB 2017

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64 | Progressive Grocer | Ahead of What's Next | February 2017 A meal that traditionally kicks off the day, breakfast still leads some dining trends. e notion of an all-day break- fast, popularized by quick-service restaurants like McDonald's, has resonated with many Americans. At the same time, frozen breakfast foods reflect changing consumer preferences and tastes, from interest in natural, organic and healthy morning meals to the ongoing desire for dine-and-dash meals and snacks. Within the larger frozen food category, breakfast foods represent some daylight. Accord- ing to data from Schaumburg, Ill.-based Nielsen, sales of frozen breakfast foods are continuing a four-year positive trend. While gains aren't as sizable as they were in 2014, the segment has seen growth in several product areas. Chicago-based market research firm IRI reports that sales of frozen breakfast foods have reached nearly $3.1 billion in the last 52 weeks ending Dec. 25, 2016, a 1.27 percent increase over the previous year. Breakfast Breaking Away Entrées, natural products present opportunities for the frozen breakfast segment. By Lynn Petrak

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