Progressive Grocer

FEB 2017

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Cereal Grocery United Natural Foods Inc. in order to increase the selection of products and increase the activity and exposure behind key brands," he says. "As a result, our category same-store sales are up over 6 percent from the previous year." e current shopper emphasis on personal health aligns with other, more global concerns, he believes: "Consumers in this segment also have become more aware of environmental impacts and will look for more earth-friendly packaging which is also more informative on nutritional benefits." Natural and Healthy Offerings Manufacturers concur that natural and better-for-you cereals are a high priority for shoppers. "According to a survey we conducted last year, we know that many consumers are looking to avoid artificial flavors and colors from artificial sources," affirms Susanne Pru- cha, director of marketing for Cheerios, the iconic brand made by Minneapolis-based General Mills. "As a result, we are working to remove them from our cereals, and we are making great progress. Today, 90 percent of General Mills cereals do not contain artificial flavors or colors from artificial sources." e brand's latest product, Very Berry Cheerios, featuring real straw- berry, blueberry and raspberry fruit flakes, arrived last month on store shelves nationwide, following popular seasonal offerings Strawberry Cheerios and Pumpkin Spice Cheerios. Among Battle Creek, Mich.-based Kellogg Co.'s new items in this segment are Raisin Bran Crunch Apple Strawberry, which puts "a sweet spin on heart-healthy bran," and Special K Nourish granola in two "light and crispy" varieties, while even its recently launched Disney Princess cereal is "made with flavors and colors from natural sources." "We're seeing that consumers are searching for cereals that are natural, organic, gluten-free, high in protein and lower in sugar, and several of our varieties fit these needs, including Puffins, Brown Rice Crisps, Multigrain Spoonfuls and Better an Granola," says Tim Kenny, director of marketing at Marlborough, Mass.-based Barbara's. "Additionally, Cereal can be a snack, as well as a different dessert option, and we have some marketing that focuses on this." —Susanne Prucha, General Mills Education & Events March 8–12, 2017 Trade Show March 9–11, 2017 | Anaheim Hilton & Marriott March 10–12, 2017 | Anaheim Convention Center Anaheim, CA USA Questions? Contact us at 1.866.458.4935 or 1.303.390.1776 | [email protected] Register online at Co-located with: PRESENTED BY: Produced by: R "Expo West is a game changer. From walking the show floor and meeting with thousands of companies, to learning from state of the industry educational sessions, to socializing and rubbing elbows, Expo West is a fantastic investment in ourselves and our staff members." Donna Layburn Alameda Natural Grocery I found my sp a rk... PRESENTED BY:

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