Progressive Grocer

FEB 2017

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retailers and even some H-E-B stores — had become available for purchase and shipping via HEB.com, including national and store brands. Unlike its brick- and-mortar stores or Curbside and delivery options, though, the website allows consumers in Texas and 46 other states, as well as those stationed at military bases worldwide, to shop H-E-B. e news meant that while many grocers were working to set up their own ecommerce sites to offer everyday products that locals might be able to find elsewhere nearby, H-E-B was differentiating itself by offering only Texas' best. At the time, its new "To- tally Texas" page included products made in Texas or inspired by Texans, such as Whataburger Whatafries potato snacks and Spicy Ketchup, and Austin-made Franklin Barbecue Sauce, as well as Texas-made chips, carbonated soft drinks, salsas and more under H-E-B's own brands. Even the grocer's exclusive Mexican-inspired Cocinaware cookware could be purchased through the site for delivery. "We've been receiving calls for decades from Tex- ans around the country that miss their favorite foods from home, like H-E-B Texas-Shaped Corn Tortilla Chips and H-E-B Café Ole Taste of Texas Coffees," says Martin Otto, chief merchant and CFO at the grocer. "Now, even if you move outside of Texas, you'll still have a 'neighborhood H-E-B' just a click away." It's this intense focus on growing a differentiated business that makes H-E-B primed for tomorrow, Bishop notes. Profiles in Progress Ecommerce "Today, they're the go-to site online for Texas- made consumer products," he says. "is gives this regional grocery powerhouse a national online reach, which is quite exceptional." ShopRite ShopRite, the banner operated by members of Keasbey, N.J.-based retailer cooperative Wakefern Food Corp., is known as one of the earlier adopters of online grocery retail, foreseeing the shift to come years down the road. First introduced to customers in 2002, ShopRite from Home is now available in ShopRite stores across Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania, allowing custom- ers to place online orders from their home computers or mobile devices and have their groceries delivered to their homes or picked up in-store. ShopRite's longtime leadership in online grocery puts it at an advantage for future success in ecom- merce. Bishop notes that the retailer has been able to drive strong online sales using both customer pickup and delivery. It promotes its online grocery aggres- sively, resulting in sales in this space reaching up to 10 percent of total-store sales at some locations. What made for such early and long-term suc- cess? First, the commitment of Wakefern's top management, and second, the co-op's strong part- nership with Winooski, Vt.-based MyWebGrocer. A unique development in ShopRite's recent ecom- merce initiatives, however, connects to the larger Internet of ings (IOT). In January 2016, ShopRite revealed plans to integrate ShopRite from Home with Groceries by Mastercard, an app that comes preloaded in the Samsung Family Hub refrigera- tor, allowing consumers to order directly from the fridge using a built-in screen. e fridge, which was released four months later, sports an integrated tablet that allows users to schedule in-store pickups or at- home delivery with a few simple taps on the refrig- erator. Via the app's secure, easy-to-use interface, customers also have the ability to add products to their ShopRite shopping basket and pay online. "is new technology incorporated into the Samsung Family Hub refrigerator allows families immediate access to our ShopRite stores the mo- ment they run out of food or need ingredients for a recipe or planned meal," Wakefern President and COO Joe Sheridan said at the time of its launch. While the technology is still very much a new concept, it displays the grocer's forward-thinking nature and desire to be truly ahead of the game in the ecommerce space. "eir partnership with Samsung is definitely thought-leading," Bishop says, adding that it "will position them well in terms of the evolution of online shopping" into IOT. PG 52 | Progressive Grocer | Ahead of What's Next | February 2017 smart frid G e Via a partnership with m astercard and s amsung, s hop r ite lets customers order groceries directly from the s amsung f amily Hub refrigerator, which sports a tablet that runs an app customized for the grocer. t he technology incorporated into the s amsung f amily Hub refrigerator allows families immediate access to our s hop r ite stores the moment they run out of food or need ingredients for a recipe or planned meal." —Joe s heridan, Wakefern f ood Corp.

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