Progressive Grocer

FEB 2017

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For more information, visit www.mintel.com or call 800-932-0400. Mintel Global New Products Database Category Insights Free-from launches, such as dairy- and gluten-free, are an indirect way for spirits brands to capitalize on the Millennial desire to lead more healthy/ natural lifestyles, something that's increasingly dominating the food and beverage industry. Gin is capitalizing on the natural trend, thanks to its use of botanicals and clean and adventurous taste profile. Spirits and Liqueurs 20 | Progressive Grocer | Ahead of What's Next | February 2017 Market Overview The United States is the standout market in the North American spirits category, with a predicted average value growth of 4.8 percent over the past five years. k ey iSS ue S Interest in clean and nutritional labeling in the alcoholic beverage category has been driving the growth of more natural-positioned innovations. According to Mintel research, 51 percent of U.S. white-spirits consumers indicate that they wish there were more all-natural white spirits, while 44 percent of consumers say that they would be willing to pay a premium for organic white spirits. This suggests an opportunity for the spirits category to evolve with current natural and organic ingredient trends, addressing consumer needs for alcoholic beverage labeling. In the United States, 22-to-34-year- old men and older Millennials (ages 29-38) are most likely to want more natural options. As attention to ingredients across foods and beverages grows, it's not surprising that consumers are growing more interested in organic varieties of spirits. Although only 2 percent of the total product launches in the 12 months to September 2016 were explicitly positioned as organic, the niche segment offers significant potential, especially as "organic" is often perceived as a catch-all for small, ethical, safe, local, fresh and healthy.

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