Progressive Grocer

FEB 2017

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Front End Market Intelligence By The Numbers Shelf Stoppers Condiments, Sauces and Gravies To T al condimen T , sauce and gravy sales reached $4.4 billion in T he pas T year (52 weeks ending Dec. 31, 2016) 18 | Progressive Grocer | Ahead of What's Next | February 2017 (52 weeks ending Dec. 31, 2016) $2,000,000,000 1,500,000,000 1,000,000,000 500,000,000 0 52 Wks - W/ e 12/31/16 52 Wks - W/ e 01/03/15 52 Wks - W/ e 01/04/14 52 Wks - W/ e 01/05/13 p as T a s auce m ayonnaise m ea T and Fish s auce ke T chup m exican s auce " v inegars, particularly cider vinegar, have benefited greatly from a recent focus on their functional benefits as part of an overall healthful diet. With apple cider vinegar being touted as a healthful ingredient in drinks and facial cleanses, it's perhaps no surprise that sales of the product have grown 33 percent over the last year, and now encompass nearly one in every three dollars that consumers spend on vinegar. v inegars have also benefited from the broad trend toward fermented foods and the increase in popularity of everything from kimchi to kombucha." — n ielsen vp c onsumer i nsights Jordan r ost Top 5 c ondiment, s auce and g ravy c ategories Spotlight on Vinegar/Cooking Wine Demographics Source: n ielsen Source: n ielsen Source: n ielsen v inegar and cooking wine cater to more affluent audiences, often couples or two- member households, and those within later stages of life, such as empty nesters or senior couples. Those within the highest income bracket ($100,000-plus) spend 16 percent more than their expected share on vinegar and cooking wine. Further, two- member households overindex in spend on this category by 16 percent. s enior couples and empty- nest couples spend 20 percent and 24 percent more, respectively, than their expected share on this category. Dollar Unit Sales Dollars Percent Percent Segment (Millions) Change Change c ider v inegar $189.6 32.8% 16.4% s pecialty v inegar 165.1 3.8 3.1 White v inegar 216.4 3.6 2.2 c ooking Wine 39.2 1.9 1.3 Total Vinegar $610.3 11.1% 5.8%

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