Progressive Grocer

FEB 2017

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INNOVATE TO ACCELERATE GROWTH! innovation. Seeking to satisfy protein solutions for breakfast that are convenient and capturing a new marketplace of meat snack consumers who would prefer a soer texture, Jack Link's introduces Jack Link's AM and Jack Link's Extra Tender. With these new innovative products, Jack Link's is set to put products into the marketplace that will allow retailers access to key growth drivers: • Bring new consumers to the categor y by creating a solution for an unmet need • Give existing consumers another opportunity to spend more in the categor y Convenience Sells! If you ask consumers today if they're in a rush and eating on the go, the answer will undoubtedly be "Yes!" Across demographics, people seek convenience, as shown by the influx of on-the-go packaging, packaging that allows for consumption on-the-go, as well as the presence of single-serve packaging across segments. Convenience sells and will continue to make an impact in the marketplace as consumers lives get busier and busier. Studies have shown that consumers who prefer eating protein for breakfast on the weekends credit the fact that they have more time to prepare and eat a pro- tein-rich meal. Their reason for not consuming protein on weekdays is because they are rushed and thus choosing other convenient, more portable options. Jack Link's A.M. is a solution to this dilemma – consumers who prefer protein for breakfast can now have portable breakfast sausages and bacon. This innovation will bolster a new daypart by providing portable protein for breakfast. Platforms that address new dayparts provide clear opportunity to expand household penetration. Jack Link's A.M. is available in four varieties: • Breakfast Bacon – Applewood • Breakfast Bacon – Brown Sugar & Maple • Breakfast Sausage – Original • Breakfast Sausage – Hot & Spicy Love Me Tender Studies also show that there is a segment of the population that doesn't prefer the traditional rip-and- tear jerky. To address this need, Jack Link's innovated based on texture – a top consumer attribute. (Jack Link's Protein Snacks Research 2016) Jack Link's Extra Tender meets the needs of a new segment, now offering extra tender jerky for those seeking a soer product. Jack Link's Extra Tender is available in four varieties: • Original • Teriyaki • Peppered • Sweet & Spicy High Protein High Fiber Low Sugar Whole Grain Source: Lightspeed GMI/Mintel MOST IMPORTANT NUTRITION WHEN BUYING BREAKFAST FOODS 39% 38% 37% 37% More Tender Options Sweeter Flavors Larger Sizes Hotter and Spicier Flavors New Protein Types Source: Jack Link's Protein Snacks Research 2016 WHAT CONSUMERS WANT TO SEE MORE OF IN THE MEAT SNACK CATEGORY 35% 33% 33% 25% 23%

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