Progressive Grocer

FEB 2017

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I n the meat snacks category today, new products are everywhere. But leveraging meaningful innovation to drive growth for retailers can be a bit more complex. Historically, mature brands have relied on line extensions (typically new flavors) for innovation news. Flavor innovation can help keep brands relevant over time, and it helps brands grow share of snacking. Meaningful innovation includes new products and platforms that will help retailers expand the number of categor y buyers and encourage current buyers to buy more. Meaningful innovation drives expansion. INNOVATE TO ACCELERATE GROWTH! Source: Nielsen Scan Data xAOC+C, Salty Snacks & Nuts, 52 weeks ending Jan. 23, 2016 Nuts/Seeds Cookies/Crackers Chips/Pretzels Meat Snacks HOUSEHOLD PENETRATION – SNACKING CATEGORIES UPSIDE POTENTIAL FOR MEAT SNACKS 97% 88% 64% 49% As a result, meaningful innovation will accelerate category growth by keeping news in front of shoppers who are constantly seeking new solutions. Retailers can utilize innovation to show and tell shoppers how they can engage with the meat snacks category as a regular part of their shopping trips. Strong messaging in support of innovation will also drive sales and expand consumer bases. Overall, snacking trends continue to be strong. There is significant upside potential for meat snacks in particular, especially among consumers who are looking for higher-protein, lower-carbo- hydrate options for themselves and their families. Jack Link's Brings Big Innovation Jack Link's has developed new products for 2017 that truly deliver on the criteria for meaningful CLOSING PENETRATION GAP WITH NUTS/SEEDS = $1.8-BILLION OPPORTUNITY!

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