Progressive Grocer

FEB 2017

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Page 112 of 121

February 2017 | | 111 Mix It Up Although baking mixes have seen suffering sales recently, sales of products featuring sprouted grains are anticipated to surpass $250 million by 2018, suggesting that a new line of sprouted-grain pancake mixes from Pamela's Products could breathe some new life into the category. Pamela's mixes are made with nutrient-dense sprouted grains, which are easier to digest and contain a host of health benefits. The wheat-, gluten-, corn-, soy- and egg-free mixes come in five varieties: Buttermilk, Buckwheat, Protein, 6 Grain and Non-Dairy. They retail in 12-ounce boxes with an SRP range of $6.49-$7.99. Mochi for Millennials Mochi ice cream — small balls of the perennial frozen treat covered in mochi, a soft, pounded sticky-rice cake — has been a growing trend in recent years, and a new line from the delicacy's creator is intended to grow product appeal, especially among Millennials. Mikawaya's MyMo mochi ice cream offers seven flavors tailored to the American palate: Ripe Strawberry, Sweet Mango, Double Chocolate, Vanilla Bean, Cook- ies & Cream, Green Tea, and Mint Chocolate Chip. Each pre-portioned MyMo ball contains roughly 110 calories, and a box of six 1.5-ounce pieces carries an SRP of $4.99. No Stains Here Americans today barely have enough time to drink their morn- ing coffee, so getting fresh deodorant marks on clean clothing — and then removing them — can really throw off one's day. To combat this issue, Unilever has introduced Anti-Marks Anti- perspirant Technology, which prevents white marks on dark clothes and the formation of yellow stains on white clothes. Spanning five brands — Degree Men, Degree Women, Dove, Dove Men+Care and Axe — the technology is incorporated in 24 variants, each of which features 48-hour odor and wetness protection, and carries an SRP range of $4.99-$5.49. Drink Your Greens Jumping on the trend of extreme hydration and nutrient density in on- the-go beverages, Complex Beverage has developed Lettuce Organic Tea, fortified with lettuce nutrients, a key ingredient that aids in quick rehydration and offers soothing and balancing benefits, according to the company. The ready-to-drink tea may help support a healthy im- mune system; maintain healthy cholesterol, blood sugar levels and blood pressure already within normal range; and keep off excess weight. The teas come in 16-ounce bottles, each containing 80 calories, in Mango, Pomegranate Passion Fruit and Exotic Apricot flavors. The SRP is $1.79.

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