Progressive Grocer

Grocerant February 2017

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26 SOLUTIONS FEBRUARY 2017 Whether it's carving out space near the deli department for communal tables or adding outdoor patios for seasonal dining, grocerants are creating comfort- able and inviting areas for shop- pers to sit down, relax and dig into breakfast, lunch or dinner. "Chains that do this well can really hit a home run with their customers, but they do have challenges in creating the right atmosphere," says Steve Starr, president of Charlotte, N.C.-based Starr Design. "Supermarkets are vast with high ceilings and bright lighting, and the in-store dining section has to offer a different experience." Seating area layouts and furniture styles are some of the most important details for grocerants that want to offer truly comfortable destination dining areas, say experts. e space must be large enough to accommodate strollers and wheelchairs, yet cozy enough to allow consumers to feel comfortable. At the same time, the number of table turns is also a primary consideration in an eat-in area. "Fast casual and QSRs [quick service restaurants] that are lunch driven depend on high volume in a short period, so they have to Table talk BY B A R B A R A S A X Tupelo Honey Cafe locations feature distinctive wooden communal tables. Create in-store dining areas that invite shoppers to pull up a seat.

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