Progressive Grocer

Grocerant February 2017

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18 SOLUTIONS FEBRUARY 2017 Bundles are back. After a decline in popularity, com- bo meal visits rose by 1 percent at hamburger quick service restau- rants (QSRs) for the year ending February 2016, according to Port Washington, N.Y.-based NPD Group research. Discount combo meals purchased at lunch and dinner rose from a rate of 6 percent for the year ending Febru- ary 2015 to 8 percent for the year ending February 2016, resulting in an additional 110 million combo meal deal orders for a total of 686 million orders. And you don't have to look far for real-life examples: Wendy's introduced a 4 for $4 Meal, McDonald's launched the McPick 2 for $2 offering and then changed it to 2 for $5 with different product options, and Burger King soon followed with a 5 for $4 deal. Other QSRs are also rediscovering the power of the combo meal and have added value propositions to their menus. "Most consumers perceive bundles as a deal, and deals are at an all-time high," says David Portalatin, vice president and food industry analyst for NPD. "Price is always a com- ponent in QSRs." Bundle up BY B A R B A R A S A X Combo deals can push higher basket rings. PHOTO BY VON MCKINNEY Ralphs supermarkets showcase packaged meal combinations, such as sushi.

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