Progressive Grocer

JAN 2017

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Refrigerated Foods Healthier Choices Quality Counts in Dairy With dairy, healthfulness and purity also are essential, and a number of brands are committing more to purity promises with their tradi- tional fluid milk offerings. For its DairyPure brand, Dallas-based dairy processor Dean Foods has developed a Five-Point Purity Promise, which ensures that milk has no artificial growth hormones, is tested for antibiotics, is continually quality tested to ensure purity, comes from cows fed a healthy diet and is cold-shipped fresh from consumers' local dairies. "Since the brand's launch in 2015, we've focused on line extensions, including half-and-half, creams and lactose-free," says Greg Schwarz, VP of market- ing at Dean Foods. "e brand's attributes align with the growing consumer trends to enjoy products that are pure, fresh and local." "Local" is a keyword here for natural products in super- markets — across all categories, including dairy. "With an eye on the suc- cess of farmers' markets, CSA programs and related trends, including home delivery of fresh milk by local dairies, super- markets are making a point of featuring locally produced products, which, in turn, have become very sophisticated," says Packaged Facts' Sprinkle. As for eggs, the industry has seen a large number of grocers go cage-free, but one in par- ticular has actually gone a step further. Jonathan Clinthorne, Ph.D., manager of scientific affairs and nutrition education at Lakewood, Colo.-based Natural Grocers, notes that his company sells only free-range eggs or better, as they represent the highest-quality product and most humane treat- ment of egg-laying hens. REGISTER TODAY! www.meatconference.com the B E S T I N M E A T e P L AT E 2017 A N N U A L FEBRUARY 19-21, 2017 HILTON ANATOLE • DALLAS, TEXAS

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