Progressive Grocer

JAN 2017

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68 | Progressive Grocer | Ahead of What's Next | January 2017 For more about in-store health-and-wellness programs, visit progressivegrocer.com/hwprograms. Health & Wellness In-store Strategies and an overall healthy lifestyle." Coborn's addition- ally plans "to expand on corporate wellness initiatives and healthier break-room options," she continues, further noting the "many opportunities to be innova- tive with our fresh departments." To get the word out about its program, Coborn's uses such channels as social media outreach, radio shows, TV segments, blogs, newsletters, brochures, handouts and recipes, according to Peick. When it comes to communication, spurring greater digital engagement is key. "In the future, we hope to continue to grow our media presence as well as developing a voice on different digital platforms through social media outlets, blog posts and online videos," says Jurek, of United, whose current health- and-wellness initiative consists of three full-time registered dietitians and nine contract dietitians providing such services as store tours and themed media segments across various outlets; Health Tags, which quickly identify at the shelf those foods that are beneficial to specific health conditions and dietary preferences; and Dietitian's Top Pick items. "Our team also hopes to see more point-of-sale advertising through digital messaging found di- rectly in the stores," adds Jurek. "We hope this will helps us create more interaction with our guests and engage them with our health-and-wellness team." Jalkiewicz predicts even more activity in cyberspace. "I think we may see more health-and- wellness efforts integrated into the online shopping programs for many retailers," she says. "If custom- ers are using a delivery system to order groceries through the retailer, and not stepping foot in the store, those are missed opportunities for dietitians to have an impact and educate those customers on their health-and-wellness needs." Again, Coborn's has begun to move into this space with its To e Table meal kits, available through the CobornsDe- livers delivery service. e kit, according to Peick "contains a recipe with everything needed to cook a quick and easy meal in your own home." rough such endeavors to adjust their programs to shifting consumer demands, Jurek believes that "health-and-wellness teams have a very unique opportunity to help differentiate [their companies] from other competitors in the industry." PG "In the future, we hope to continue to grow our media presence as well as developing a voice on different digital platforms through social media outlets, blog posts and online videos." —Karleigh Jurek, United Supermarkets INNOVATIVE PRIVATE LABEL FOODS Be er Foods Made with Be er Ingredients Discuss your private label needs with Amy Lotker (Owner) [email protected] er4ufoods.com • USDA Certifi ed Organic • Certifi ed Gluten Free • Whole Grains • Ancient Grains • Sprouted Grains From the maker of award-winning pizzas, bread bowls and various high demand products

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