Progressive Grocer

JAN 2017

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merchandisers also get involved in health-and- wellness programs "to get dietitian- and pharmacist- recommended products and communications in front of shoppers," and that "training of store employees by pharmacists and dietitians will help activate health- and-wellness programs across the store." Change Agents Meanwhile, in the retail trenches, many supermar- ket health-and-wellness programs are perpetually being refined to better meet consumers' needs. "As we see an increase in demand for health-and- wellness resources, Coborn's plans to expand the dietitian program," notes Peick. "is would include hiring additional RDs, building more next- generation stores with continued emphasis on fresh departments around the perimeter of the store, and healthier options in convenient foods and ready-made meals." Coborn's "continually expanding" pro- gram features three RDs, each covering a different region of stores, who network with local businesses and organizations, along with offering such services as store tours, personal consults, lunch and learns, classes, and nutrition education presentations and events. Other health-and-wellness efforts at the grocer in- clude the NuVal nutrition guidance system, healthy checkstands selling only Dietitian's Choice items, and free fruit available in the produce department for kids to snack on. "We will be [further] implementing our Di- etitian's Choice program in our stores by having shelf tags on all of those items," says Peick. "With the trends [of] looking for healthier convenience food items, we will potentially add more healthy checklanes [and] more Dietitian's Choice items in fresh departments, as well as develop programs for kids that focus on healthy eating, physical activity stop A nd C hop n ext-generation Coborn's stores will feature a Chop s hoppe to address consumer demand for convenient produce items. Top retailers list Six Star Pro Nutrition ® , just like top sports pros and everyday athletes use Six Star ® to reach their goals and build better bodies. The complete Six Star ® lineup of proteins and sports nutrition supplements is designed to deliver category growth: Innovative packaging, proven to improve shopability and outperform the competition – ranked #1 FDM package in a consumer survey* Globally recognized, top-tier athlete endorsements on packaging, marketing materials and promotions Scientifi cally studied key ingredients and best-in-class formulas *Affi nova (A Nielsen Company), Optimizer for Design Report, April 2014 For distribution call 1.888.334.4448 FROM THE MAKERS OF #GreatnessIsEarned @SixStarPro sixstarpronutrition ALSO LOOK FOR: THE COMPLETE LINE OF SPORTS SUPPLEMENTS FROM SIX STAR ® PREMIUM SUPPLEMENTS. SMART PRICE. Learn more about our latest initiative! BEST FORMULA BEST TASTE BEST RESULTS MuscleTech ® is America's #1 Selling Body Building Supplement Brand based on cumulative wholesale dollar sales 2001 to present. Facebook logo is owned by Facebook Inc. Read the entire label and follow directions. © 2016 BUILT FOR MAXIMUM GROWTH FROM AMERICA'S #1 SELLING BODY BUILDING SUPPLEMENT BRAND Giancarlo Stanton All-Star Outfi elder Danica Patrick Professional Race Car Driver Rob Gronkowski All-Pro Tight End Russell Westbrook All-Star Point Guard

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