Progressive Grocer

JAN 2017

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64 | Progressive Grocer | Ahead of What's Next | January 2017 Health & Wellness In-store Strategies brands to offer consumers a less-expensive entry point to health-and-wellness products." So, what can grocers do to address consumers' evolving needs? First, they need to realize that there's no one- size-fits-all solution. Elisabeth D'Alto Jalkiewicz, supermarket/retail subgroup chair of the Food and Culinary Professionals dietetic practice group at the Academy of Nutrition and Dietetics, in Chicago, urges retail dietitians to "learn about your associates, your customers and the community you are serving. I think it's important to not generalize that all retail dietitians should be taking the same cookie-cutter approach. Depending on things like your geographic region or your primary shopper, you have to tailor programs to meet those specific needs." St. Cloud, Minn.-based Coborn's is already on board with this directive. "We are focused on meeting our communities where they are at," notes Amy Peick, who oversees the Midwest grocer's health-and-wellness program. "Our communities have both similarities as well as differences. Each of them has different needs and expresses their interest in different areas of wellness. Our supermarket dietitians in the store have the capability to be flexible with events and activities that are of- fered to our guests." (For more about Coborn's, see PG's Store of the Month feature on page 42.) W ell to do Coborn's health- and-wellness team consists of, from left, R d s Amy Peick, Ashley Kibutha and e mily Parent. The symposium is three days of relevant content, interaction and invaluable peer networking. We have developed a dynamic program for 2017 that will continue to inspire and connect retail dietitians with solution providers. Qualified retail dietitians and nutritionists can request their invitation by contacting Joan Driggs at [email protected] or at 224-632-8211. An exclusive invitation-only networking and education event designed by and for retail dietitians June 3-5, 2017 Hyatt Regency Orange County Garden Grove, CA Sponsorship packages are available. Contact Maggie Kaepple at [email protected] or at 630-364-2150. www.progressivegrocer.com/retaildietitian2017 Here's what attendees said about the 2016 summit: "A wealth of information and great networking." "Very innovative, applicable, and empowering experience." "Valued vendor partnership and business focused solutions."

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