Progressive Grocer

JAN 2017

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January 2017 | progressivegrocer.com | 63 Health & Wellness In-store Strategies M ost food retailers have some sort of health-and-wellness program in place, but as consumer interest in clean labels, nutritious eating and healthy lifestyles increases, grocers' current offerings may not be enough. A responsive, dynamic approach to health and wellness is crucial for grocers. As Karleigh Jurek, corporate dietitian for Lubbock, Texas-based United Supermarkets, observes: "A well-established health-and-wellness team can be beneficial for retailers by providing a needed service that resonates with today's guests that could promote stronger loyalty from these shoppers and ultimately increase sales." Citing "several educated assumptions" from her organi- zation's Health and Wellness Council, Susan Borra, chief Make it Better With nutrition increasingly on the minds of shoppers, grocers need to up their game. By Bridget Goldschmidt wellness officer at the Arlington, Va.-based Food Marketing Institute (FMI), executive director of the FMI Founda- tion and a registered dietitian (RD) herself, affirms that "consumer values around health and wellness will continue to grow in importance and continue to be a key purchase driver. Riding the trend for consumer-centered health care, more customers than ever before are looking for health care options, and the neighborhood grocery store has the ability to fulfill this need and serve as a wellness advisor." In terms of products, Carl Jorgensen, director, global thought leadership-wellness at Stamford, Conn.-based Daymon, points out that "health and wellness is the fastest-growing trend at retail. Natural and organic sales are projected to grow 11 percent annually through 2020. Retailers are seeing the opportunity for their private

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