Progressive Grocer

JAN 2017

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44 | Progressive Grocer | Ahead of What's Next | January 2017 Store of the Month Coborn's Marketplace, Isanti, Minn. and assortment we've built into this store is impres- sive," Coborn says. "We want guests to feel eager to come to our store and view it as a well-rounded experi- ence rather than just a routine trip to the grocery store. e store really focuses on our fresh perimeter depart- ments, yet has all the everyday essential grocery items that any guest routinely shops for at a grocery store." 'Bold New Look' e new format includes an upper-level mezzanine and community room, and an entirely new interior and exterior design concept, with boutique-style destinations located throughout the store to show- case the various fresh departments. "Everything, from the exterior architecture to the interior signage, is a bold new look for us," says Dennis Host, Coborn's VP of marketing. "We call this store Coborn's Marketplace to instill a sense of community in a more traditional market-like environment." e store has an industrial feel to it, with large windows, exposed beams, a two-story ceiling deck, and industrial/rustic characteristics like polished concrete floors and exposed brick. As Host explains, it has "an upscale feel, but our prices are affordable and competitive," and provides a "wow factor" that creates a unique shopping experience. "Our goal was to introduce new choices in full meal solutions, grab-and-go entrées and greater variety in more restaurant-like options as well as better-for-you items," Host says. "Creating a pleasant shopping environment; offering items, services and choices that appeal to the community; and being a full-service supermarket were all top of mind as we planned the layout and feel of the store." Shoppers coming in the main entrance have sev- eral options for starting their Coborn's experience in Isanti: ey can head straight on into the produce department; they can veer left to the grab-and-go case, café seating area and Caribou Coffee; or they can belly up to the hot food bar. "e store's focal point is a new centerpiece deli area called e Kitchen, serving made-to- order entrées that are packaged in-store for easy, convenient pickup and quick at-home prepara- tion," Host explains. "Brick-oven pizza, delicious sandwiches, and other grab-and-go breakfast, lunch and dinner options are just a few of the items guests will find in e Kitchen, in addition to a full salad and soup bar." Guests will find expanded produce offerings in the Farmers' Market, a high-ceilinged space decked out in rustic décor and trimmed with images and messaging that call attention to the local family farmers who supply fresh fruits and vegetables to the store, a feature that Host says "adds authentic- ity and credibility." Organic items are prominent among the hundreds of products available. A unique destination is the Chop Shoppe, which offers freshly cut fruits and vegetables. While many stores have a fresh-cut program, Coborn's takes it a step further, with cut-to-order service. Shoppers can have any produce item in MILES OF AISLES The store's upper-level mezzanine provides sweeping views of the sales floor below. We want guests to feel eager to come to our store and view it as a well-rounded experience rather than just a routine trip to the grocery store." —Chris Coborn, President and CEO

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