Progressive Grocer

JAN 2017

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Page 43 of 117

Store of the Month Breaking New Ground Coborn's launches its next-generation look with a new store north of the Twin Cities. F or Coborn's Inc., a new store in a growing community was the perfect opportunity to create a bold new image and up its game in all of its offerings to shoppers. e result is a supermarket that delivers pretty much everything a su- permarket needs to have these days to be competitive, engender consumer loyalty and deliver a top-notch shopper experience. Serving a community largely made up of 30-something professionals and young families, the Coborn's Marketplace in Isanti, Minn., is the culmination of a year of planning that included studying the latest shopping and eating habits, as well as research- ing other retailers in different parts of the country. "We are a company that is constantly striving to appeal to the changing needs of our guests," says Chris Coborn, chairman, president and CEO of the St. Cloud., Minn.-based retailer. "We are excited to bring this new next-generation Coborn's store to the com- munity of Isanti and to the surrounding area. I think that our guests will be just as excited about this store as we are. It definitely has a 'wow' factor about it." To be sure, this 51,000-square-foot store and its of- ferings far outstrip those of its closest competitors in this rural community an hour north of the Twin Cities, to where many of its residents commute to work. e store shares an intersection with two gas station/convenience stores in an area just starting to see more development. "e presentation of fresh foods, and the significant variety By Jim Dudlicek Coborn's Marketplace, Isanti, Minn. 42 | Progressive Grocer | Ahead of What's Next | January 2017 Photography by Brandon Quesnel

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