Progressive Grocer

JAN 2017

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S P O N S O R E D C O N T E N T Step Right Up Indeed, consumers aren't the only ones with a lot of choices with the Reis & Irvy's Froyo Robot. Those who place Froyo Robots in their locations can buy single robots or purchase packages of four or eight machines. "This not only opens t he - In addition to labor savings and a clean, quick delivery of quality frozen yogurt, the Froyo Robot delivers a "food theater" experience with its interactive platforms, customer interface and process of delivery, attracting shoppers of all ages by assembling customized frozen yogurt creations in full view of the consumer and with intricate precision. According to Yates, customers in some of the early-adopting locations have lined up just to experience the proce ss, and people walking by the units are literally stopped in their tracks by its engaging operation. "It gives the destination or host location the ability to increase square for a captive audience and helps increase foot destination awareness and the ability for any location to increase their offerings and value to customers," point out Yates. A Commitment to Success and Growth Momentum continues to grow since the launch of the units last spring. As of late fall 2016, Generation NEXT has built a network of over 90 exclusive newly appointed locations across the country, a number that continues to expand- monthly. In addition, the company is implement- ing a national marketing and a dvertising cam- paign to support its network and bolster brand awareness and loyalty. As the Reis & Irvy's concept expands,the team at GenerationNEXT remains dedicated to provid- ing a model that promotes the highest level of opportunity and success for its brand ambassa- dors. The company offers a variety of resources, tools and standards, spanning location procure- ment, comprehensive training, operations and logistical support and national marketing and brand- ing support. NEXT Steps As Generation NEXT builds the Reis & Irvy's brand concept, it recently announced the addition of a third brand concept for 2017: 19 Degrees Premium Frozen Yogurt. "It's a natural step in next iteration of one of America's favorite desserts. We think it will open new doors to large retail, big box and corpo- rate partnerships," reports Yates. For more information on Reis & Irvy's Froyo Robot or 19 Degrees Premium Frozen Yogurt, visit www. About Generation NEXT Started in 2010 as Fresh Healthy Vending, Inc., Generation NEXT created a non-traditional ap- proach to offering fresh healthy options within vending machines across the United States and abroad. Challenging the sugar-laden machines that blanketed the market, the new concept provided consumers choices that included natural, organic and tasty snacks such as raw granola s, mixed fruits, sports drinks, juices, protein shakes and 3,000 machines across the country. From that success, Generation NEXT Franchise Brands was founded and became recognized as an innovator and leader in the development of new franchise vending concepts, including the Reis & Irvy's Froyo Robot.

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