Progressive Grocer

JAN 2017

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Front End Market Intelligence By The Numbers Shelf Stoppers Salty Snacks To T al sal T y snack sales reached $27.6 billion in T he pas T year (52 weeks ending Nov. 26, 2016) 16 | Progressive Grocer | Ahead of What's Next | January 2017 15% choose pizza 7% choose chocolate 4% choose chips 2% choose popcorn c onsumers of popped popcorn are mos T likely T o purchase: $7,000,000,000 6,000,000,000 5,000,000,000 4,000,000,000 3,000,000,000 2,000,000,000 1,000,000,000 0 52 Wks - W/ e 11/26/16 52 Wks - W/ e 11/28/15 52 Wks - W/ e 11/29/14 52 Wks - W/ e 11/30/13 52 Wks - W/ e 12/01/12 p o T a T o c hips m ea T s nacks Tor T illa c hips c heese s nacks p opcorn "While many consumers are taking steps to opt for better-for-you food choices, they still want to treat themselves. i ncreasingly, however, they're indulging smarter, particularly when it comes to the treats they're consuming on a regular basis. l ook no further than a category like salty snacks, a $27.6 billion category that is growing by 3.2 percent in dollar sales compared with last year. h owever, we have seen a shift in the types of salty snacks that consumers are purchasing, as evidenced by the 15.4 percent dollar growth of popped popcorn. l ately, it's all about reaching that perfect blend of healthy indulgence." — n ielsen d irector of s trategic i nsights a ndrew m andzy Top 5 s alty s nack c ategories Spotlight on Popped Popcorn What d o a mericans c onsider to b e Their f avorite c omfort f ood? Source: n ielsen survey of 2,252 u . s . adults age 18+ surveyed online between d ec. 9 and d ec. 14, 2015, by The h arris p oll Source: n ielsen Category Index n uts 114 s tationery and s chool s upplies 113 f resh p roduce 112 c ough and c old r emedies 110 n uts s tationery and s chool s upplies f resh p roduce c ough and c old r emedies 80.7% 86.6% 96.8% 74.9%

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