Progressive Grocer

DEC 2016

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Page 79 of 135

Nonfoods Health, Beauty & Wellness Face oils, according to London-based Euromoni- tor International, are gaining some traction in the category. Last year, Physician's Formula introduced the Argan Wear collection, which includes a facial oil. Ahold's Etos brand beauty oils, which can be used on the face, body and hair, are carried by the company's Stop & Shop and Giant Landover stores. Stop & Shop recently tweeted about the oils on its Twitter feed. Natural beauty brand Yes To recently launched multi- tasking PrimRose Oil Miracle Oil and Argan Oil Miracle Oil. e natural brand is being carried at Giant Landover stores, which also offer Burt's Bees and Unilever's Simple in a small natural section. "Natural beauty products are growing at seven times the mainstream growth during the latest 24 weeks, based on IRI data, and are contributing over 20 percent of the absolute dollar growth," says Ingrid Jackel, CEO at San Francisco-based Yes To. Jackel adds that best-in-class retailers have large dedicated natural skin care sections with good sig- nage, education, graphics and premium merchandis- ing to call attention to key product features. "ey promote new natural beauty products prominently and consistently in high-traf- fic secondary locations, including end caps, floor stands and clip strips," she says. Men's skin care is also getting more play in the category. Last February, Swit- zerland-based Galderma Laboratories, with U.S. headquarters in Fort Worth, Texas, launched Cetaphil Men, a line of skin care products that includes three moisturizers: Daily Face Lotion SPF 15, 3-in-1 Daily Lotion and Extreme Healing Lotion. Men's personal care is a growing segment: According to recent research from Chicago-based Mintel, men's personal care in the United States is anticipated to reach $4.7 billion in sales by 2021. Overall, the past year has been light on innovation in the hand and body moisturizer category, and IRI multioutlet data show hand and body mois- turizer sales to be flat overall. Some brands, such as Jergens and CeraVe, have had slight upticks in dollar sales. Chattem was the only company to post a dollar sales share gain, due to the success of its therapeutic Gold Bond line. Dol- lar sales of Chattem's Gold Bond Ultimate Hand & Body lotion were up 5 percent for the period. erapeutic skin care products are performing well, particularly those targeted to specific conditions. Valeant Consumer Healthcare, a Canadian com- pany with U.S. headquarters in Bridgewater, N.J., recently introduced CeraVe Healing Ointment, formulated to provide intense, long-lasting moistur- ization for eczema-prone skin. e product doesn't include lanolin. "More than 20 CeraVe products have been awarded the National Eczema Associa- tion seal," says Kelly Schnitzer, a spokeswoman for the brand. "CeraVe is the fastest-growing brand at retail, and growth has been driven by consumption, not price." Sales of CeraVe's Hand & Body lotion were up 6 percent for the period. Cincinnati-based Kao USA introduced a line of wet-skin moisturizers under its Jergens brand last year and launched another wet-skin moisturizer under its Curél brand this year. Jergens Wet Skin Moisturizer offers twice the moisture of a traditional lotion and is specifically formulated to absorb quickly into wet skin. Curél Hydra erapy Wet Skin Mois- turizer featutes proprietary ceramide technology and a cationic formula to provide skin-healing benefits. Additionally, Galderma's Cetaphil recently launched an In-Shower Moisturizing Oil. Ac- cording to Jeanette Chantalat, marketing director for Cetaphil, "Innovation in fun/unique packag- ing or unique product forms, such as in-shower, are driving purchases and trade-up behavior in the category." PG Best-in-class retailers promote new natural beauty products prominently and consistently in high-traffic secondary locations." —Ingrid Jackel, Yes To 80 | Progressive Grocer | Ahead of What's Next | December 2016 sk IN dee P More than 20 CeraVe moisturizing products have earned the National e czema Association seal for their healing properties. Continued from page 76

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