Progressive Grocer

DEC 2016

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December 2016 | progressivegrocer.com | 75 cross-merchandising all of the items needed for traditional meals during the holidays. "For example, cross-promoting sage, green beans, garlic, specialty onions, etc.," she suggests. "Cross-merchandising — especially value-added ingredients such as Squeeze Garlic and Squeeze Ginger — is the best way to increase sales, with the holidays upon us," agrees Louis Hymel, of Spice World Inc., in Orlando, Fla. Hymel points to the widespread use of garlic and ginger in traditional favorites and a host of ethnic dishes, all of which provide abundant opportunities for cross-promotions not only during the holidays, but also throughout the year. Sweet Deals "e most successful cross-promotion we executed, and continue to execute, was the snack foods promotion with our sweet onions," says Meg Meyer von Bremen, marketing and sales director for Bland Farms, in Glenville, Ga. Bland Farms offered purchasers of Vidalia Brands snack foods a coupon for $1 off Bland Farms Sweet Onions. "e redemption of the coupons continues to be high each year when we offer this cross-promotion," notes von Bremen. "We plan to do the same thing with our new dressings to drive consumers to buy both sweet onions and Vidalia Brands dressings." e new line of Vidalia Brands dressings are all-natural and gluten-free, and contain no high- fructose corn syrup, trans fats or preservatives. e dressings are also a natural for cross-merchandising with Vidalia Sweet Onions. Bland Farms plans to provide recipes on its website that call for both its dressings and sweet onions. "We will offer the option of shippers or inserts for the bins of onions, as well as cases," says von Bremen, "so retailers can display the dressings to fit their stores." PG S weet to eat Vidalia onions make sensational salads. Wholesum Harvest | PO Box 7348, Nogales AZ 85628 Phone: 520.281.9233 | Fax: 520.281.4366 | wh.farm | [email protected] ©2016 Wholesum Harvest Wholesum Harvest operations in Mexico are Fair Trade Certified. This certification documents our practice of empowering our employees through premiums that are managed by our employees to lift their communities. Improving the lives of the people who grow our organic produce. Certified organic by QAI, San Diego, CA We turn tomatoes into school buses.

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