Progressive Grocer

DEC 2016

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December 2016 | | 71 ers how to eat Zespri Kiwifruit, as well as how to choose and store it," adds Deaton, who further notes that offering kiwifruit by the pound helps to increase sales. Meal Makers is year's Produce Marketing Association (PMA) Fresh Summit, held in Orlando, featured an array of products ripe for cross-promotion. Among them were a host of on-trend, meal-ready vegetables that offer consumers the flavor and convenience they crave. At the show, Coral Gables, Fla.-based Del Monte Fresh Produce introduced fresh, ready- to-cook Del Monte Vegetable Noodles in Zuc- chini, Yellow Squash, Sweet Potato and Butternut Squash varieties. "Our vegetable noodles align perfectly with the recent consumer trend focusing on healthy alterna- tives to pastas and other carb-heavy products," says Dionysios Christou, VP of marketing. "is versatile new product line also allows for ample cross-promotional opportunities, especially since they can be enjoyed as both hot and cold dishes," continues Christou, who suggests cross- merchandising with complementary products such as pasta sauces, other vegetables, seasonings, protein, and ethnic-cuisine sauces and spices. "ey also make excellent cold salads; thus, cross-merchandising with salad dressings and other fresh ingredients such as tomatoes, avocados, cu- cumbers and olives would work well," he adds. Meanwhile, Melissa's Produce, in St. Vernon, Calif., showcased its Ready to Cook Vegetables at Better Foods Made with Better Ingredients with Better Ingredients Discuss your private label Discuss your private label needs with Amy Lotker (Owner) needs with Amy Lotker (Owner) [email protected] [email protected] •fi USDA Cfifififififi fifififififififififi Cfifififififi fifififififififififi •fi Cfifififififi fifififififififififififififi •fi Whofifififififififis •fi Afifififififififififififis • fiSpfiofifififififififififis P R I V A T E L A B E L Your One Stop Shop From the maker of award-winning pizzas, award-winning pizzas, bread bowls and various bread bowls and various high demand products high demand products 1-800-486-2647 [email protected] 1-800-486-2647 [email protected] ORGANIC SOIL Grow & Drip Trays Reusable • Durable Includes Microgreens and Baby Greens! Everything customers need to grow

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