Progressive Grocer

DEC 2016

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70 | Progressive Grocer | Ahead of What's Next | December 2016 Fresh Food Produce e program offers consumers substantial savings. Cross-merchandising the salad pairing outside of the produce department has also contributed to the program's success. "Getting our Nature- Sweet tomatoes to the center store helps to increase basket size for retailers, and is a convenient reminder of fresh in- gredients for consumers," says Brand Manager Lori Castillo. Repositioning Pistachios While pistachios have been successfully cross- promoted with beer as a game-day snacking sen- sation for years, Joseph Setton, of Setton Farms, in Commack, N.Y., is encouraging retail partners to look at new ways of promoting these nutritious and delicious nuts. "Over the last several years, pistachios are increas- ingly being promoted as a great-tasting healthy snack. We see pistachios frequently promoted with bottled water and vegetables," observes Setton, who adds that Setton Farms' pista- chios and pistachio-based products, like its new Chewy Bites, now carry the American Heart Association Heart Healthy checkmark. Setton Farms is also reaching out to kids and their families with regular cross-promotions of pistachios alongside fruits and vegetables through the Orlando, Fla.-based nonprofit organi- zation Produce for Kids. Further, for easy cross-promotions anywhere in the store, Setton Farms offers a quarter-pallet bin. "Our pistachio bin is all inclusive for retailers," he says. "ey can just roll it out on the floor, so there's no labor involved." Holiday Delights While many grocers, including Mollie Stone's, use cross-promotions to drive produce sales throughout the year, Wheeler admits that the produce depart- ment really ramps up on cross-merchandising dur- ing the holidays. "Cross-merchandising is very important during holidays and special sporting events," agrees Sarah Deaton, of Zespri Kiwifruit North America, in Newport Beach, Calif. "Retailers can place all of the ingre- dients for appetizers and cocktails together to help promote healthy party foods and drinks." Zespri Kiwifruit is extending the availability of Zespri SunGold and Green Kiwifruit through the winter for the first time. Previously, Zespri was available only from May through October. "e extended availability of high-quality fruit is important as consumer demand increases," says Deaton. "is demand is driven by consumer education about the health benefits of kiwifruit, as well as dis- covering just how tasty a premium- quality kiwifruit can be." Zespri has developed many kiwi- fruit-centric recipes, from appetiz- ers, entrées and desserts to breakfast items and lunches, as well as cocktails and drinks. Deaton recommends that grocers include recipe cards at the point of purchase. "It's important to include edu- cational POS that shows consum- Cross- merchandising always has been a great tool, but I think its importance has increased." —Tom Wheeler, Mollie Stone's Markets

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