Progressive Grocer

DEC 2016

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…one pouch at a time. Keeping your perimeter fresh… Shopping habits are changing as consumers look to the grocery store perimeter for fresh food, snack or meal ideas. Robbie pouches are designed with the latest technology in fi lms, proprietary venting and zipper closures to answer the consumer's craving for freshness. Call 1-800-4-Robbie or visit RobbieFlexibles.com. your perimeter Farmers Market. "We will be looking to incorpo- rate many of these offerings into a greater number of stores in 2017 and beyond." Retailers must always bear in mind, however, that fresh isn't only about better-for-you items. "e holistic approach to produce will continue as consumers see produce as more than just a health solution, though health remains important," Means points out. "It's family favorites and tradi- tions. It's convenience and time saving. It's fresh and new, even adventuresome at times." at being the case, it's crucial that retailers not fall behind when it comes to retailer attitudes and preferences. "Innovation in product development and mar- keting promotions will be key components to the continued growth of [produce]," says Christou. "Retailers must always stay current with consumer trends, needs and shopping behaviors." "Stay current on trends," similarly advises Means. "Fruits, vegetables, herbs, etc., are often the key to mak- ing a cuisine what it is, so highlight those opportunities to customers." Light It Up Another sage recommendation is to make sure that the products look as good as possible by presenting them, quite literally, in the best light. "When it comes to merchandising, different colors can convey differ- ent feelings and moods," explains Margie Proctor, marketing and design specialist at Conyers, Ga.-based Hillphoenix. "Warm tones, perceived as more pink-red tones of light ... can impart a fresh, warm look to baked goods and a pleasing appearance to pink and red meat products." Meanwhile, she notes that tem- peratures "on the opposite end of the spectrum ... can help impart a cooling visual [that] emphasizes the white and green in fresh vegetables such as lettuce and green onions, as well as the shining scales of a freshly cut white-flesh fish. e lighting you choose may even af- fect food spoilage and nutrients." Borrow Ideas When promoting fresh food, grocers shouldn't feel locked into marketing and merchandising strategies from their own retail channel — or even limit themselves to retail ideas at all. "ink of your own experiences at other retail outlets: You appreciate suggestions, whether from a display or an associate," notes Means. "Make that work at your stores — it shows respect and understanding for your customers. People like to shop at a retailer that 'gets' them." One creative example: "Book- Fresh Food Growth Strategies

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