Progressive Grocer

DEC 2016

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60 | Progressive Grocer | Ahead of What's Next | December 2016 will help us change the way people think about the frozen food category," says Schwan CEO Dimitrios Smyrnios, adding that the initiative would lead to "a spectrum of great food ... with the goal of exciting our retail, foodservice and home delivery customers." Chefs partner with the Marshall-based Schwan culinary team, each tasked with scouting emerging ingredients, cooking methods and global cuisines to continually influence the innovation of frozen foods. "We gain insights from other leaders in the food world," says Stacey Fowler, Schwan SVP of product innovation and development, noting that the initiative "enables us to dive deeper into emerging trends and consumers' ever-changing lifestyles to develop new, delicious and wholesome recipes with quality ingredients." 5 Improve In-store Visuals For years, frozen aisles at the grocery story have been big, cold and sterile, qualities which do little to entice shoppers to spend time there. "Retailers can change that perception with a fo- cus on point of purchase," NFRA's Henderson says, suggesting such ideas as attractive food photogra- phy, and signs that call out new products, culturally diverse cuisines, dietary benefits, and more. "Digital media and video is the language of Millennials, and can help engage this demographic," she adds. NFRA makes POP materials and support Source: NFRA for all reasons r etailers should guide shoppers toward dinner solutions, healthy produce and indulgent desserts available in the frozen food aisle. f rozen f oods Growth Strategies available to re- tailers, particu- larly for March Frozen Food Month promos. "Supermar- kets can take advantage of all the national hype just by making the frozen food aisle a focal point and featuring those items that are already being promoted by the manufacturer," Henderson notes. Retailers can also leverage NFRA's Easy Home Meals online offerings. "We work hard to provide our retailers with display tools that enhance their freezer space and drive our brand to the consumer," Bea- ver Street's Car- line adds. "We strive to develop packaging that appeals to shop- pers while truly representing the product inside the package." PG

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