Progressive Grocer

DEC 2016

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Page 27 of 135

Feature 2016 Store Design Review PG: What key elements were crucial to this store design? Russ Weber, director of construction, Strack & Van Til (SVT): SVT introduced several new concepts into this store that involved a comprehensive review by our merchandis- ing and operations teams working closely with design and construction to produce the intended results. Areas like the sweets shop, prepared foods department and island prep for fresh-squeezed juices, fresh sushi and specialty cheeses took a great deal of time to be certain the design, fixtures and equipment properly displayed the intended merchandise. PG: What goals did you wish to achieve with this store? Weber: e Schererville project's intent was to introduce many new merchandising initiatives that reflected what our customers were looking for and provided SVT with the means to measure the results for consideration in future projects. A clear emphasis on fresh and prepared foods, along with a well-thought-out flow from department to department, were goals that were achieved 100 percent. PG: What challenges were encountered, and how did you address them? Weber: Several of the challenges involved executing the project in an accelerated timeframe, inside of a store that was already very busy. Sourcing equipment and fixtures that were new to our company. Establishing an interior environment and décor that achieved our goals and also met certain budget thresholds. Our general contractor executed a well-thought-out phasing plan that allowed us to continue to properly serve our customers during an aggressive construc- tion phase, and our equipment and décor vendors stepped up with creative solutions to equipment and décor/design needs. PG: What learnings did you take away from the execution of this store? Weber: ere is never time wasted when planning a project of this nature and scope. While adjustments were needed along the way, a very high majority of the plan worked to its intended results. Working closely with merchandising and operations in the planning phase was key to a successful project. PG: What factors are going to be most important in the design of future stores? Weber: SVT continues to measure the results from the Schererville store and will use this knowledge gained in determining which elements to include in future projects. We are currently under construction of a major remodel to our Valparaiso, Ind., store and are includ- ing several of the Schererville design and merchandis- ing elements in that project. e Valparaiso project will complete just before Christmas of this year. Strack & Van Til 1515 U.S. Highway 41 Schererville, IN 46375 Grand opening: Aug. 5, 2015 Total square footage: 87,000 Selling area: 55,000 square feet SKUs: 37,000 Employees: 270 Checkouts: 13 Hours: Open 24 hours Designer: CIP (décor); internal layout design by Strack & Van Til executive management team, led by Director of Construction Russ Webber 28 | Progressive Grocer | Ahead of What's Next | December 2016

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