Progressive Grocer

DEC 2016

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Front End Market Intelligence By The Numbers Shelf Stoppers Baking Supplies To T al baking supply sales reached $1.5 billion in T he pas T year (52 weeks ending Oct. 1, 2016) 16 | Progressive Grocer | Ahead of What's Next | December 2016 20% purchase snacks 17% purchase nonalcoholic beverages 16% purchase dry packaged foods 12% purchase baking products c onsumers of chocola T e chips and morsels are mos T likely T o purchase: $4,500,000,000 4,000,000,000 3,500,000,000 3,000,000,000 2,500,000,000 2,000,000,000 1,500,000,000 1,000,000,000 500,000,000 0 52 Wks - W/ e 10/01/16 52 Wks - W/ e 10/03/15 52 Wks - W/ e 10/04/14 52 Wks - W/ e 10/05/13 52 Wks - W/ e 10/06/12 b aking c hips f ros T ing b aking c hocola T e c oconu T b aking p o W der/ s oda " b aking is as a merican a tradition as any, and with $1.5 billion in annual sales over the past five years, it remains a substantial business. b ut how and what we're baking with is changing. While frosting has seen a nearly 25 percent erosion of the sales delivered five years ago, consumers spend more money on baking chocolates every year, growing that category by 11 percent in those same five years. " a dditionally, alongside snacks and beverages, baking products are some of the foods a mericans say they're most likely to buy online. d espite small single digits of cpg sales happening online today, 12 percent of a mericans say they're purchasing baking products online. " b aking also remains a truly social experience for the whole family. i n fact, younger bustling families spend 49 percent more than their fair share on baking supplies. s till, there remains an opportunity to package baking supplies to appeal to single-member households, who underindex on consumption of baking supplies by 42 percent." — n ielsen V p c onsumer i nsights Jordan r ost Top 5 b aking s upply c ategories Spotlight on Chocolate Chips and Morsels What Types of p roducts are a mericans p urchasing o nline? Source: The h arris p oll #48, June 2016, n ielsen Source: n ielsen Category Index b reakfast f ood 118 c ottage c heese, s our c ream and Toppings 116 d esserts, g elatins and s yrups 116 b aking s upplies 115 b reakfast f ood c ottage c heese, s our c ream and Toppings d esserts, g elatins and s yrups b aking s upplies 77.6% 81.5% 78.4% 87.2%

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