Progressive Grocer

DEC 2016

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INCREASE VOLUME! There is a big opportunity to drive explosive growth by meeting these needs across the store and leveraging the versatility of meat snacks. But how do you engage with consumers, meet their needs and drive growth? Master Merchandising Efforts The number-one barrier to meat snack purchase is that consumers didn't think about the category. To help overcome this, start by surrounding shoppers in-store with multiple merchandising touchpoints. In-line sets, secondary displays and checkout locations all help capture sales for both planned and impulse purchases. Source: Nielsen Scan Data xAOC+C, Salty Snacks & Nuts, 52 weeks ending Jan. 23, 2016 Nuts/Seeds Cookies/Crackers Chips/Pretzels Meat Snacks HouseHold Penetration – snacking categories UPSIDE POTENTIAL FOR MEAT SNACKS 97% 88% 64% 49% Source: Jack Link's Protein Snacks Research, 2015 HoW Meat snack sHoPPers are inFluenced Noticed meat snacks right next to check out Purchased from the main set Saw a display and it reminded them to purchase 44% 19% 32% interruPt sHoPPers! of meat snack purchases are made outside the aisle! of shoppers don't decide to buy the category until they are inside the store. A quarter said a display influences a purchase. Source: Jack Link's Protein Snacks Research, 2015 56% 50% Generate Interest and Attention To help generate shopper interest in meat snacks, consider: • Creating an in-store disruption to capture impulse sales • Using other high-traffic snack categories as an anchor • Driving awareness with signage and promotion • Merchandising in multiple locations closing Penetration gaP WitH nuts/seeds = $1.8-bILLION OPPORTUNITy!

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