Progressive Grocer

DEC 2016

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M eat snacks provide sizable ways for retailers to build a destination category that drives volume and profits. With huge upside potential in household penetration, meat snacks have more than enough room to grow. Consumer trends show continued interest in meat snacks attributes with no signs of slowing down. How can you capture that growth potential and build a destination within the walls of your stores? Identifying Unmet Needs To start, it is imperative to identify and strategize against unmet category needs. Category trends and analysis show that there are several unmet needs in today's market: • Healthier protein options • New occasions • Portable solutions for on-the-go families Huge opportunity exists to drive volume in meat snacks and develop destination-driven strategies. INCREASE VOLUME!

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