Progressive Grocer

2017 Category Management Handbook

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Page 38 of 59

Go Beyond Sales Data to Get the Complete Picture of Performance The Only Scalable Soluঞon for Shopper Behavior Data & Analyঞcs As Category Management evolves, so must the tools and data sources you use. VideoMining's unique technology plaorm and exisঞng retail store panels enable: Ongoing Category Scorecarding Go beyond sales—track shoppability and other behavior metrics to evaluate what's working and what's not. Mulঞ-category Shopper Decision Trees Develop more comprehensive category assessments and define strategies beer matched to shopper missions. Tesঞng & Planning Tools Gauge shopper response to your efforts in real stores to refine execuঞon and opঞmize in areas like displays. Category Conversion Category Decision Process Category Engagement Category Exposure P a t h - T o - P u r c h a s e Fueling Next-gen Category Management with In-Store Behavior Analyঞcs ® TM Insights for winning in-store

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