Progressive Grocer

2017 Category Management Handbook

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Page 34 of 59

©2016 Smithfield Farmland Sales Corp. All Rights Reserved. 1 IRI Total US 52 Weeks Ending 6/12/16 For more information about Smithfield Marinated Fresh Pork, contact your Smithfield Sales Representative or email [email protected] G R E A T F O R B U S I N E S S . GOOD FOR DINNER. Smithfield is always keeping an eye on consumer trends and innovating. We know your customers will love our new flavors. Total basket dollars double when the category leader is in the basket – stocking Smithfield Marinated Fresh Pork is the winning recipe you'll want to get a taste of. 1 Driving Marinated Category Growth Growing Total Meat Department Sales Increasing Total Basket Ring

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