Progressive Grocer

2017 Category Management Handbook

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32 | Progressive Grocer | 2017 Category Management Handbook | December 2016 P erhaps the biggest difference between the Cat- Man 1.0 process that began in the early 1990s and today's CatMan 2.0 is the advancement of data and its connectivity to multiple retail systems. In CatMan 2.0, category management, specifically space management, has been connected to supply chain and other mission-critical retail systems such as digital and mobile marketing, promotion plan- ning, shelf tags and POP, store operations, product management, and shopper research. Supply chain systems can now become "space aware," meaning that the forecast and replenishment method for every product and display can work back from the shelf and the shopper. For example, the focus of my CatMan 1.0-era book, 1997's "Selling with Space Management," was to CatMan 2.0 Space Awareness Enable supply chain strategies and tactics to deliver their intended benefits every time. BY DAVID KING help category managers combine the art of merchan- dising with the relatively new science of retail data and software to create planograms that would increase sales by attracting shoppers from the aisle and help them make easier purchase decisions, while balancing space allocation to sales for store efficiency. Fast-forward to the 2011 edition of "Selling with Space Management," which opened with the state- ment, "Planograms are not just for resets anymore!" In other words, space management is no longer just a tactic; it's a foundational component of CatMan 2.0 that generates an ongoing data record enabling supply chain and other systems to be space aware. Living Digital Models For retailers and suppliers, space awareness data from floor plans and planograms includes which stores are Space management is a foundational component of CatMan 2.0 that generates an ongoing data record enabling supply chain and other systems to be space aware.

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