Progressive Grocer

2017 Category Management Handbook

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26 | Progressive Grocer | 2017 Category Management Handbook | December 2016 W hen we started practicing category management at McKee Foods, much of the rest of the consumer packaged goods world had been practicing category management in one form or another for a couple of decades already. In many ways, I consider this to have been a distinct advantage for us. For one, we were able to learn from what a lot of you had done over the CatMan 2.0 Engaging the Process Addressing internal structures key to adopting tenets of CatMan 2.0. BY JIMMY BROOKS years, both things that worked and things that didn't. As important, if not more so, is that we were really behind — too far behind, in fact. We came to the realization early on that we weren't going to catch up. If we were going to be successful, we were going to have to look forward to what was coming next. is is how being behind became an advantage for us. From my perspective, category management has suffered from three primary issues over the past 10 years:

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