Progressive Grocer

2017 Category Management Handbook

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4 EDITOR'S NOTE CATMAN 2.0 6 THE MORE YOU KNOW Principles of CatMan 2.0 give retailers and CPG companies a road map for the future. 10 INFLECTION POINT CatMan 2.0 aims to grasp shopper behavior driving change. 22 REACHING NEW DEPTHS CatMan 2.0 digs deeper into shoppers, analytics and insights. 26 ENGAGING THE PROCESS Addressing internal structures key to adopting tenets of CatMan 2.0. 32 SPACE AWARENESS Enabling supply chain strategies and tactics to deliver their intended benefits every time. NEED STATES 36 EASY MEAL SOLUTIONS Time and convenience paramount to shoppers during the dinnertime daypart. 43 LUNCH IS IN THE BAG Leverage new eating pattern trends by guiding consumers toward cross-category solutions. 50 WHOLE-STORE HEALTH As the perimeter leads the way for health-minded shopping, other categories need to follow. 54 A-LIST EVENTS Cross-category connectivity reveals ideas for party solutions to turn shoppers into happy hosts. 26 2017 CATEGORY MANAGEMENT HANDBOOK December 2016 | | 3 Contents 570 Lake Cook Rd, Suite 310, Deerfield, IL 60015 224 632-8200 • SVP, Brand Director Jeff Friedman 201-855-7621 [email protected] EDITORIAL Editorial Director Joan Driggs 224-632-8211 [email protected] Chief Content Editor Meg Major 724-453-3545 [email protected] Editor-in-Chief James Dudlicek 224-632-8238 [email protected] Managing Editor Bridget Goldschmidt 201-855-7603 [email protected] Senior Editor Randy Hofbauer 224-632-8240 [email protected] Senior Editor Katie Martin 224-632-8172 [email protected] Senior Editor Anna Wolfe 207-773-1154 [email protected] Technology Editor John Karolefski 440-582-1889 [email protected] Art Director Regina Loncala [email protected] Contributing Editors Molly Hembree, Bob Ingram, Barbara Sax and Jennifer Strailey A D V E R T I S I N G S A L E S & B U S I N E S S Associate Brand Director Janet Blaney (AZ, CO, ID, MD, MN, MT, NM, NV, OH, TX, UT, WY) [email protected] 630-364-1601 Midwest Marketing Manager John Huff 224-632-8174 [email protected] Eastern Marketing Manager Maggie Kaeppel 630-364-2150 • Mobile: 708-565-5350 [email protected] Western Regional Marketing Manager Rick Neigher (CA, OR, WA) [email protected] 818-597-9029 Northeast Marketing Manager Mike Shaw 201-855-7631 • Mobile: 201-281-9100 [email protected] Account Executive/ Classified Advertising Terry Kanganis 201-855-7615 • Fax: 201-855-7373 [email protected] Advertising/Production Manager Jackie Batson 224-632-8183 • Fax: 888-316-7987 [email protected] Classified Production Manager Mary Beth Medley 856-809-0050 [email protected] EVENTS • MARKETING • DIGITAL • RESEARCH • CIRCULATION VP/Custom Media Division Pierce Hollingsworth 224-632-8229 [email protected] Production Manager Anngail Norris VP, Marketing & Communications Bruce Hendrickson 224-632-8214 [email protected] Director of Events Maureen Macke 773-992-4413 [email protected] Director of Market Research Debra Chanil 201-855-7605 [email protected] Audience Development Manager Shelly Patton 215-301-0593 [email protected] List Rental The Information Refinery 800-529-9020 Brian Clotworthy Subscriber Services/Single-copy Purchases 978-671-0449 or email at [email protected] CORPORATE OFFICERS Executive Chairman Alan Glass [email protected] President & CEO Peter Hoyt [email protected] Chief Customer Officer Ned Bardic [email protected] Chief Digital Officer Joel Hughes [email protected] COO and President of Richard Rivera Information Services [email protected] Chief Financial Officer Chris Stark [email protected]

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