Progressive Grocer Independent

DEC 2016

Issue link: http://magazine.progressivegrocer.com/i/758904

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ENJOY RESPONSIBLY © 2015 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO 95 calories, 2.6g carbs, 0.6g protein and 0.0g fat, per 12 oz. Michelob Ultra is a BILLION DOLLAR BRAND that keeps on growing!* • Ultra has grown 22% vs. YA.* • Among the top 10 Premium Plus brands, Ultra is the fastest growing brand.* *IRI TUS MULC Dollar Sales, Latest 52 Weeks 5-1-16 **IRI TUS MULC, Latest 52 Weeks 3-6-16 © 2015 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO 95 calories, 2.6g carbs, 0.6g protein and 0.0g fat, per 12 oz. *IRI TUS MULC Dollar Sales, Latest 52 Weeks 5-1-16 Michelob Ultra is a BILLION DOLLAR BRAND • Ultra has grown 22% vs. YA. • Among the top 10 Premium Plus brands, Ultra is the fastest growing brand.* Michelob Ultra is a top performer on features and displays! • Ultra sees a 53% lift in dollar sales when featured and a 33% lift in dollar sales when displayed.** • Ultra accounts for 76% of all Premium Plus incremental dollars on display.**

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