Progressive Grocer Independent

DEC 2016

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30 | Progressive Grocer Independent | December 2016 Health Advisors Business program. e 400- to 500-square-foot clinics are staffed with clinicians and food coaches who show consumers how to make healthier food choices, including how to shop for food in the store and develop better eating habits. Edmond, Okla.-based Homeland Grocery Stores hosts an annual Get Healthy Challenge for customers, in partnership with a local gym. e 14- week event kicks off with a two-day Wellness Camp where contestants re- ceive personalized instruction on meal planning, fitness and other behaviors needed to maintain a healthy lifestyle. After the camp, contestants meet with store dietitians to learn how to shop the stores and apply their new nutri- tional know-how to make healthy food purchases. e winner receives $5,000. On-site Doctors Some retailers have taken a step beyond guidance, to the point of providing direct access to doctors or health care. Ralph's and Food 4 Less, two Southern California Kroger banners, have partnered with a health care networking service to develop Shop with Your Doc events. During the events, shoppers tour the store with doctors, registered dietitians and other health experts to help them make more health-conscious food purchases, and can ask any health- or food-related question they have about ingredients, labels or vitamins. Doc- tors also are on hand to provide free blood pressure checks and educate customers on how choosing the right foods can protect their health. Brown's ShopRite has been rec- ognized by national media and the White House for its efforts to expand access to healthy food in its Philadel- phia-area markets. Owner Jeff Brown used federal funding to help open a health clinic within a store after dis- covering that many of his customers didn't have access to or couldn't afford adequate health care and were using the emergency room as their primary care physician. e clinic pays rent to the store and hires its own clinicians. e store also benefits because many of the patients use the store's phar- macy to fill their prescriptions. Brown additionally hires butchers, fishmongers and chefs to help show customers how to prepare healthier meal options, as well as offering those healthier options in the prepared foods departments. e stores sell fire-grilled chicken instead of fried, and make collard greens with smoked turkey instead of pork, to help cus- tomers eat more healthfully. Times Supermarkets has part- nered with DOCNow Virtual Healthcare Centers to offer in-store treatment centers in two of its loca- tions in Hawaii. Monitors are located next to the stores' pharmacies, and customers select which doctor they'd like to use for the virtual treatment session. All doctors are licensed and located in Hawaii. ey can treat minor and urgent (but not life-threat- ening) problems for both children and adults through a computer, tablet or mobile device. e cost is similar to that of a regular office visit and is covered by most insurance plans. For customers that don't have insurance, the service has a $49 introductory charge. All prescriptions are then sent directly to the Times pharmacy, or another pharmacy of the custom- er's choice. Retailers can no longer ignore the fact that consumers are shop- ping their stores differently and are looking to grocers to provide accurate health guidance. Efforts don't have to be all-encompassing or expensive, but independents can lead the charge in becoming a trusted source for reliable wellness information. PGI Biro Manufacturing Company Marblehead, oH 43440-2099 USA 419-798-4451 Fax 419-798-9106 www.birosaw.com 224RB-6-13 Vacuum Marinating Enhances Taste and Adds Value Md. VTS-42 Md. VTS-46 Md. VTS-44

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