Progressive Grocer Independent

DEC 2016

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Page 26 of 35

December 2016 | Defining the Independent Market | 27 Business Health Advisors C onsumers are increas- ingly concerned about their health, and food is one of the main pathways to a healthy lifestyle. In fact, 63 percent of Americans claim they're trying to eat healthier, according to Catalina data. It only makes sense that they're turning to their trusted grocers for information and advice on what they should be eating, whether to treat an ailment they already have, or to stave off any they may develop. But what exactly does healthy mean? In 1994, the Food and Drug Administration began regulating the term "healthy" as it started popping up on food products regularly. At the time, fat was evil and marketers were using the term on foods that were low in fat (ergo "healthy") but often high in sugar. Fast-forward to today, and sugar is now the dirty word. In September, FDA said that it would take another look at the definition of the term after KIND petitioned against the agency's request that the New York-based nut bar manufacturer remove the word from its packaging due to fat content. While FDA is asking for consumer feedback in its re-evaluation of the term, many nutritional and medical experts say that "healthy" is ambigu- ous and may defy definition, much like the analogous "natural." However, defining healthy may even be more difficult than defining natural, as what is healthy for one person may not be healthy for another, especially when it comes to food. Consumers themselves are non- committal in how they define healthy. Grocers become go-to resource for needed health and nutrition information. By Katie Martin The Doctor is in … Aisle 2

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