Progressive Grocer Independent

OCT 2016

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October 2016 | Defining the Independent Market | 29 "For every $1 received, Feeding America is able to help provide 11 meals to people facing hunger," said Brian Audette, Supervalu SVP of sales, merchandising and market- ing, who also serves on the board of Second Harvest Heartland. "We are so grateful to the collective efforts of Supervalu and all of the independent grocery retailers and companies at the National Expo who helped make the donation possible." Before the show floor opened on the third day, Supervalu presented 35 Master Marketer awards. A total of 450 marketing programs were submitted for the contest and were judged on creativity, clarity and ef- fectiveness. Companies were divided into categories based on average store size, with a new category this year for retailers with five or more locations. Karns Foods, with eight loca- tions in central Pennsylvania, was named Supervalu's 2016 Grand Master Marketer. e family-owned company, which was honored for overall consistency over the years, also received $25,000 to donate to the charity of its choice from the Supervalu Foundation. e Mechan- icsburg, Pa.-based grocer also picked up a private brands prize in the five- stores-or-more category. Foster's Food Fair IGA of Grand Cayman was presented with the People's Choice Award, which was determined by attendees voting for their favorite TV commercial using Supervalu presented $100,000 to Feeding America raised by attendees. The money will be distributed within communities Supervalu operates. ABOVE: Karn Foods won the Grand Master Marketer award as well as $25,000 to donate to a charity of its choice. LEFT: Steve Percifield, Scott Hallabough and Scott Baker of 5 Genera- tion Bakers, vendors on the Expo floor. the Supervalu mobile app. In total, attendees voted on 12 nominees in the TV commercial category. "Year after year, we continue to be impressed by the quality, creativ- ity and success of the campaigns nominated for the Master Marketer competition," Stiger noted. A complete list of Master Mar- keter winners is available at www. progressivegrocer.com. PGI

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