Progressive Grocer Independent

OCT 2016

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Page 26 of 39

October 2016 | Defining the Independent Market | 23 W hat does "local" mean? Much like natural, it de- pends on whom you ask. For independent grocers, it has a twofold meaning. e first is the importance that the retailer itself is a locally owned busi- ness, and therefore any money spent within the store goes to help support the local community. Second, local can refer to the products available to customers to buy and where these products are sourced. For the first meaning of being a locally owned business, independent grocers have a definite leg up on their chain counter- parts, and studies support the claim that buying local is "better" for a community. Local Economics Private research firm Civic Economics conducted stud- ies within several communities that compared the economic impact of consumers buying from indepen- dent, locally owned retailers with buying from chain stores. On average, 48 percent of each purchase at a local independent business was recirculated lo- cally, compared with less than 14 percent of Business Maximizing Local Independent retailers can have a major economic impact on their communities when they source local products. By Katie Martin LOCALLY OWNED, LOCALLY GROWN "We saw a growing opportunity and a growing market for local production and local agriculture." —Brad Kelly, Farmview Market

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