Progressive Grocer Independent

OCT 2016

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October 2016 | Defining the Independent Market | 13 Harvest Natural Market, The Woodlands, Texas GRAIN/NUTS/SPICES/HONEY MEAT COOLER SUSHI PAPER & DISPOSABLE PRODUCTS FROZEN DINNER MEALS WINE BEER ITALIAN CORNER PRODUCE BEAUTY SUPPLY SUPPLEMENTS FLOWERS BASKETS CUSTOMER SERVICE EXPRESS REGISTERS CASHIERS DINING BAR RESTROOMS OFFICES OLIVE OIL & VINEGAR PASTA & SAUCES SANDWICH /SALAD COOLER CHIPS/SNACKS TEXTILE STORE JUICE & COFFEE BAR DELI KEBAP & GYRO WINE & BEER BAR MEAT SEAFOOD COOLERS COOLER STORAGE STORAGE ATM ENTRY EXIT hydrogenated oils, preservatives, artificial flavors or colors, which is in line with the store's overall focus on natural products. Additionally, the patisserie, which is staffed by a pas- try chef and two assistants, makes products like macarons, cakes, cook- ies and cupcakes from scratch. e bakers and pastry chefs are given a lot of room to experiment with new offerings. Aside from the 10 to 15 items that are musts, they're free to do such things as add pine nuts to the banana bread. Branded Ranch e meat department features tradi- tional products, but a section also fea- tures cuts called Harvest Ranch. e meat in this line comes from cows that are all grass-fed, antibiotic- and hormone-free, and also GMO-free. Harvest Natural Market operates its own ranch to ensure that the ani- mals sold under the Harvest Ranch brand are raised according to strict standards. Harvest Ranch processes, cleans and packs the meat before it's distributed directly to the stores, to minimize the time between process- ing and sale, for added freshness. Harvest Natural Market is highly involved with what happens at Harvest Ranch. Chapman even goes so far as to name some of the animals. "I have a bull named Mr. Harvest," she admits. "We feel so confident serving that meat to our customers," Akpinar adds. "We know there's no antibiotics or no hormones. We know that their meat has the best quality." e store also features an ex- tensive prepared foods department. e Harvest Express section offers organic fast food in four categories: sushi and ramen, Italian, Mediterra- nean, and Mexican. e Chef 's Pick station features a variety of chef- selected items prepared fresh daily. e menu changes weekly, and the meals are offered in both individual and family sizes. About two dozen meals are available for grab-and-go purchase. Customers also can make selections from the meat department and have them prepared in the store to be ready to eat once they get home. "Right now, people don't have enough time. ey don't want to cook," Ergen says. "So they are here doing their shopping, and they can grab their lunch, breakfast or dinner. It's kind of a gift to our customers that creates an experience." And the experience is what Harvest Natural Market is all about. "Once you go into our store, it's very unique," Ergen says. "It gives you a good vibe. People are friendly. You talk to them, and then you try new things." PGI START FROM SCRATCH Harvest Natural Market's bakery offers a tempting array of scratch-made items. CONDIMENTS CHOCOLATES/ENERGY BARS LAUNDRY BABY FOOD/DIAPERS CEREAL/ALMOND MILK BAKERY

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